Free website & Google Ads audit — no charge, no obligation
Call 0428 124 134Digital marketing · Sydney
We build fast websites and run Google Ads for small businesses across Sydney. Fixed prices, your name on everything, and one number we actually report on: what a lead costs you.
Fixed price · No lock-in contract · You own everything
Your business — air con repairs, Surry Hills
Open now · Call · Get a quote
Your Google Business Profile
1.2 km · Surry Hills NSW · Mon–Fri 7am–5pm
A competitor who got there first
Illustration of search placement. Not a screenshot, and not a guarantee of ranking.
The problem
People are already searching for what you sell. The enquiries go somewhere else for reasons that are boring, fixable, and nothing to do with how good you are at the job.
The site is slow or awkward on a phone. Most people find you on a phone first. Four seconds to load and they’re gone before they’ve seen your name.
Nothing tells the visitor what to do next. No number in the header, no quote form, no prices, no service area. They have to work it out, so they don’t.
The Google Business Profile is half finished. Wrong hours, no photos, no services listed, reviews nobody answered. That listing often gets more views than the website.
Ads run with no tracking. Money goes out, the phone rings sometimes, nobody can say which ad caused it. So the budget gets cut instead of fixed.
AI answers skip you entirely. People now ask ChatGPT or read Google’s AI summary instead of clicking. If your site isn’t written so those tools can quote it, you’re invisible in that answer.
Fix the money pages before spending a dollar. No point paying Google to send people to a page that doesn’t convert.
Make the next step obvious everywhere. Tap-to-call in the header, a short form people actually finish, prices, and the suburbs you cover in writing.
Write for people and for machines. Clear answers to the questions customers type, marked up so Google and AI assistants can lift them into an answer.
Track every call and every form. You get one number that matters: what a lead costs. Then we make that number smaller.
Say when something isn’t worth it. If your market is too expensive for the budget you have, you’ll hear it before you spend, not after.
Services
We don’t do everything. We do the four things that move the phone for a small business, in the order that makes them work.
A fast, mobile-first site built around one job: turning a visitor into a call or an enquiry. Plain English, easy for you to update, and yours outright.
SEO gets you into the results. Answer engine optimisation gets you into the answer — the AI summary above the results, and what ChatGPT says when someone asks it to recommend a business like yours.
Set up and managed so you pay for people ready to buy, not clicks from the next state. Tight keywords, honest negatives, call tracking on from day one.
Traffic you’ve already paid for is the cheapest traffic to improve. We build pages that match the ad someone clicked, then work on the number that decides everything: how many visitors actually pick up the phone.
What each service actually involves, what to expect from it, and which one to start with — including Google Business Profile and conversion tracking.
Pricing
Quoted in writing before any work starts. If something falls outside the package we tell you what it costs first — you’ll never get an invoice you weren’t expecting.
Scroll the table sideways →
| Package | Quick Refresh $997 | Groundwork $3,450 | Momentum $6,200 | Flat Out $9,500 |
|---|---|---|---|---|
| Pages included | – | 5 | up to 12 | up to 12 |
| Audit of website, Google Business Profile and ads | ✓ | – | – | – |
| Priority fixes done for you, not just listed | ✓ | – | – | – |
| New website, written and built | – | ✓ | ✓ | ✓ |
| SEO and AEO setup | – | ✓ | ✓ | ✓ |
| Google Business Profile optimisation | – | ✓ | ✓ | ✓ |
| 30-day conversion check after launch | – | ✓ | ✓ | ✓ |
| Google Ads campaign built from scratch | – | – | ✓ | ✓ |
| Keyword, budget and bidding strategy | – | – | ✓ | ✓ |
| Conversion tracking for calls and forms | – | – | ✓ | ✓ |
| Campaign landing pages | – | – | 2 | 4 |
| 12-month content plan | – | – | – | ✓ |
| 90 days of support and optimisation | – | – | – | ✓ |
| Enquire | Enquire | Enquire | Enquire |
Website builds, SEO, AEO, Google Ads, Google Business Profile, tracking and monthly management are all priced separately on the pricing page.
The audit is free. If you want the priority fixes done rather than doing them yourself, that’s Quick Refresh at $997 — and if you go ahead with Groundwork, Momentum or Flat Out, we take the full $997 off, with no time limit on it. You don’t pay twice for the same work. How it works →
The prices above cover our work only. Google Ads budget is paid directly to Google from your own card in your own ad account — we never mark it up, bill it through us, or hold it. Most small businesses start between $1,000 and $2,000 a month, and we’ll tell you up front if your market needs more than that to compete.
Every package above is a complete piece of work. We build it, hand you the logins, and that’s the end of it — plenty of clients take the project and run it themselves. If you’d rather we kept managing ads, SEO and content afterwards, that’s a separate month-to-month arrangement you decide on after the project, priced on how much work it takes. No lock-in, 30 days notice.
Both options, side by sideProcess
Most projects go live three to five weeks after we have your content and account access. You’ll know what’s happening at every step and what we need from you.
01
A 30-minute call about what you sell, who pays the most, and which jobs you want more of. Then we look at your site, your listing and your ads, and tell you what’s wrong.
02
A short written plan: the pages, the keywords and questions, the ad budget we’d recommend, and a fixed price. You approve it before anything gets built.
03
We write and build the site, set up the schema and the Google Business Profile, and get tracking working. You see it on a preview link and get one round of changes.
04
Site goes live, ads switch on, and we watch the first fortnight closely. You get the logins, a plain-English walkthrough, and the real cost per lead.
FAQ
The questions we get on nearly every first call. If yours isn’t here, ask it in the form below — you’ll get a real answer, not a sales call.
A new website with SEO and AEO setup starts at $3,450, and an audit with the priority fixes done for you is $997. Every package is fixed-price and quoted in writing before we start.
Most sites go live three to five weeks after we have your content and access. The audit package is turned around in about five business days.
AEO is structuring your website so AI answer tools such as ChatGPT, Google AI Overviews and Perplexity can read it and quote it accurately. In practice that means plain questions and answers, clean headings and schema markup in the code.
SEO works to rank your pages in a list of search results. AEO works to get your business named inside the answer itself, where there is no list to rank in.
Yes. The domain, hosting account, content and code are all in your name, and you keep every bit of it if you stop working with us.
No. Ad spend is billed by Google directly to your own card and is separate from our fees, so you can always see exactly what you are paying Google.
Most small businesses start somewhere between $1,000 and $2,000 a month in ad spend. If your market is too competitive for that to work, we will tell you before you commit.
No. Project work is fixed-price and finishes when it is delivered, and plenty of clients run things themselves from there. A retainer is a separate decision you make afterwards, month to month with 30 days notice.
Google Ads can bring calls in the first week because you are buying attention immediately. SEO and AEO usually take two to four months to move, which is why we often run both together.
No. We are based in Sydney and most of our clients are here, but everything we do runs remotely and we work with small businesses anywhere in Australia.
About
Sallis Digital works with owner-operated businesses around Sydney — the kind where the person who answers the phone is also the person doing the job. We stay deliberately small, so there’s no account manager passing your notes to someone offshore. We quote fixed prices, put everything in your name, keep ad spend in your own account, and tell you when something isn’t worth doing. If you want a 40-page strategy deck, we’re the wrong shop. If you want the phone to ring more often, start with the free audit.
Free audit
Send your details and we’ll review your website, Google Business Profile and any ads you’re running, then come back with the three things worth fixing first. No charge, no obligation, no pressure to buy a package.